Emily Abrera

On Creativity (now Online)

To put out great work - one that moves people and inspires them to action - is one of life’s most worthy pursuits. Emily Abrera, one of the advertising industry’s icons, has forged a career path that saw creative ideas that captured the public’s consciousness. Join Emily in this intensive online class, and find out where great ideas come from, how to nurture your creative spirit, and how to find your voice.

Emily Abrera  is the President of the Foundation for Communication Initiatives, and until July 2018, had served as Chairman of the Cultural Center of the Philippines.

She made her legacy in advertising. She served as President/Chief Executive Officer of McCann-Erickson Philippines, and under her leadership, the agency won “Agency of the Year” 5 times in 7 years. In 1999, she received a Lifetime Achievement Awards from the Philippines’ Creative Guild. She is among the few creative talents who have held a top agency position, and was named by the 4As as one of the “25 Mavericks in Philippines Advertising.”

The Creative Life

Discover the mindset, skills, and habits of highly-creative people. Apply thinking strategies to help you generate ideas more easily, which you can use for your creative work or for business.


How Ideas Can Inspire Action

The best creative work behooves us to think, challenge the norm, and inspire us to action. Learn how to extract insights from everyday human truths to generate ideas and solve problems.

Finding Your Authentic Voice

Whether it’s for work, a hobby, or a passion, how can you find - and stick to - your own authentic voice in your creative work? Learn how to uncover your purpose as a creator.


This mentorship class will be be 100% online. The experience includes:

  • Three 2-hour weekly sessions (Saturdays, from 9 AM to 11AM), instead of a single full day. This gives you the chance to apply some of the lessons of the session into your job, and come back the following week with more insights.

  • Actual homework - things to work on throughout the week, to be processed the next online session. We are also sending you a reading list from Emily.

  • Lots of group work. This is key to the success of the class. You’ll exchange ideas with the rest of the fellows and in smaller, breakout groups. 

  • A post-event check-in session with the mentor after 1 month, to discuss progress and set you up for success 



  • Where do great ideas come from? Thinking processes, habits, and mindsets of highly-creative people.
  • Setting yourself up for everyday a-ha moments.
  • Moving away from fear, criticism, and perfectionism - a healthy way to approach these hurdles.
  • Finding your authentic voice: Discovering the purpose of your creative work, and how to incorporate that into your job or vocation.
  • How to get your ideas to spread. 
  • Are you living up to your creative potential? How to broaden your perspectives and continually challenge yourself creatively.


What is the ALPHA Program?

The ALPHA Program is a series of learning sessions featuring some of the most experienced and accomplished personalities across different fields. It combines in-class learning and mentorship, where enrolled fellows will not only learn theories and frameworks on their chosen subject matter, but also from the personal journeys and philosophies of their mentors.

Each class will only have 30-40 fellows, to encourage deeper dialogue and interaction.

How is it different from other seminars or masterclasses with the same subject matter?

The ALPHA Program is not your typical seminar or workshop. The focus is not on theories or textbook lectures, but more on learning from each mentor’s experience and worldviews on the subject matter, distilled into one session. We ask our mentors the question, if this will be the last class will teach, what would you like to impart?

But learning does not just happen from the top down. By keeping each class small, we encourage open conversations between the fellows and the mentors, as so much can be learned by building upon or challenging each other’s ideas. One of our goals for ALPHA is to start a community of leaders, doers, and lifelong learners, whose ties will last beyond the program.

What time commitment is required?

The highlight is the one-day face-to-face session with the mentor. Prior to that, we will be sending some preliminary reading materials a week in advance, to prime you for the session.

This 2020, we also launched our 1st Online Mentorship class. For online mentorship, the format is three 2-hour sessions, happening every 9 AM to 11AM (3 Saturdays). Homework will also be given during the week.

Can I join more than one class?

Yes, you can. Each class happens on a different day, so you’re more than welcome to join more than one. We also offer discounts (Php 3,000 off) , should you like to join two or more classes.

How do I join and how much is the investment?

Simply go to each mentor’s page, click APPLY NOW, and fill in your details. You will be receiving an email from your mentor, with 3 short questions that you need to answer. These questions are related to the subject matter, and will help the mentor get to know you better – this is important as we keep our classes small. Should we exceed the maximum required for each class, the mentors will select the participants joining the roster.

After that, you will receive an email notice regarding your application, including the next steps in confirming your slot.

Our early bird rate is at Php 9,500, while regular rate is at Php 14,500. Discounts are available for joining more than one class.

For help in signing up, email us at alpha@futureproof.ph.

Where will the classes be held?

Except for the online class, classes will be held at 19th Floor, Cyber Sigma Building, Old Lawton Ave., Fort Bonifacio, McKinley West, Taguig City 1634, Metro Manila, Philippines.

The online class will be done via Zoom, and you can log on to it anywhere, using your mobile or desktop.




Maximum of 35 carefully-selected fellows under each class to encourage deeper dialogue and interaction


Lectures are curated by industry icons. Learn new perspectives and worldviews from mentors.


Discuss, debate, understand various ways of thinking from fellow lifelong learners

1. Leaders

Senior Managers,  Current Leaders and high-performing individuals, looking for more growth. If you are known in your organization as the problem-solver, we offer an opportunity to expand not just your expertise but to be trained by mentors who have made a real impact in their industries.

2. Game Changers

Those who value not just theoretical frameworks, but the importance of leadership, understanding worldviews, and making things happen within the organization.


Take 2 classes and SAVE Php3,000 on your second class
Rates are subject to 12% VAT

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Apply for your chosen Mentor

Answer questions sent to you by your Mentor.

Wait for the Mentor's approval if you made it to his/her class.



ALPHA students are carefully selected by each Mentor for their respective classes. To apply for a class, register below and wait for further instructions.